Real Estate Photography “Etiquette”

Wellington Guzman Photography

Sunrise

 Are you Using Photos Owned by Other Entities?

The Realtors Law & Policy Department says

Cease and desist or pay some steep fines

    You’ve just secured a great listing, but soon you realize that your smartphone photos don’t showcase the property and its surroundings to its full potential. So you go on the Internet, find some pictures you like and use them for your marketing and advertising. The problem for real estate professionals is that the pictures are the intellectual property of some entity. Someone used their time to take, edit, and publish those photos; therefore they own the rights -unless specifically noted. By using those photos you obtained off the Internet, you are infringing on their intellectual property rights without authorization. The Realtors Law & Policy Department says ignorance, accident, or third party use on your behalf, are NOT an excuse. You will be held liable…

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